When donors feel seen, appreciated, and part of something bigger, they’re more likely to stick around. By turning year-end generosity into ongoing relationships, you’ll build a sustainable base of year-round supporters.

The year-end giving season is a golden opportunity for nonprofits — but it’s also a time when missteps can cost you valuable support. With so much riding on these final weeks, steering clear of common mistakes is essential.

As December 31 approaches, the stories you share could make the difference between a donor scrolling past your appeal or clicking “donate.”

Nonprofits exist to serve the public good. By remaining above board and above reproach in financial practices, your organization can focus fully on its mission — secure in the knowledge your supporters believe not only in what you do, but in how you do it.

With inboxes and social feeds already crowded during the end of the year, finding ways to stand out without overwhelming your audience is essential.

Nearly one-third of all annual giving happens in December, with the last three days alone driving about 12% of online donations. If your organization wants to finish strong, a well-planned year-end giving campaign is non-negotiable.