Turn Year-End Donors Into Year-Round Supporters

Note: This is the conclusion of a five-part series focused on giving your organization the tools you need for year-end fundraising success.

For many nonprofits, the challenge isn’t just raising money at year-end — it’s keeping those new and returning donors engaged once January rolls around. The good news: with intentional stewardship, you can turn one-time gifts into lasting support.

Start With a Strong Thank-You

The journey from one-time donor to loyal supporter begins with gratitude. Go beyond a transactional receipt. Send a personalized thank-you email within 48 hours, and follow up with a phone call, handwritten note, or video message when possible.

Share Early Impact

Donors want reassurance that their gift mattered. Within the first month of the new year, share stories, photos, or quick updates that show how their donation is already making a difference. This builds confidence and strengthens connection.

Invite to Deeper Engagement

Encourage donors to connect beyond giving:

• Attend an event or webinar.

• Volunteer with your organization.

• Follow you on social media or join a private Facebook group.

Multiple touchpoints deepen commitment and keep your nonprofit top of mind.

Introduce Recurring Giving

Once a donor feels valued, invite them to join your monthly giving program. Emphasize the convenience and ongoing impact: “For just $25 a month, you’ll ensure children like Aisha always have access to after-school tutoring.”

Segment Stewardship Efforts

Not all donors are alike. Tailor your stewardship based on gift size, frequency, and engagement history. A new $25 donor likely needs different follow-up than a $1,000 year-end contributor.

Keep Momentum Going in January

Don’t let communication drop off after the holidays. Plan a donor “welcome series” that carries them into the new year with stories of hope, impact, and opportunities to engage.

Building Lasting Relationships

When donors feel seen, appreciated, and part of something bigger, they’re more likely to stick around. By turning year-end generosity into ongoing relationships, you’ll build a sustainable base of year-round supporters.

Need help making the most of year-end giving season? Schedule your free 30-minute consultation today and let’s tackle these challenges together.