Nonprofits exist to serve the public good. By remaining above board and above reproach in financial practices, your organization can focus fully on its mission — secure in the knowledge your supporters believe not only in what you do, but in how you do it.

With inboxes and social feeds already crowded during the end of the year, finding ways to stand out without overwhelming your audience is essential.

Nearly one-third of all annual giving happens in December, with the last three days alone driving about 12% of online donations. If your organization wants to finish strong, a well-planned year-end giving campaign is non-negotiable.

By front-loading attention, simplifying communication, and speaking directly to your audience’s values, your organization won't just be seen — it will be remembered.

Let’s look at three common fundraising mistakes nonprofits make — and practical ways you can fix them to strengthen donor relationships, grow your impact, and secure the resources your mission deserves.

Gen Z cares deeply about making a difference — and they’re ready to support causes that earn their trust. Here’s how your nonprofit can effectively engage, inspire, and retain Gen Z donors.